PVR Cinema’s wanted to engage with their Facebook audience with an exciting campaign. This is how they crafted the idea and executed the contest on Facebook. Hundreds of participants and thousands of likes later, they had a more engaged audience and a happy client! PVR Cinemas Facebook campaign – Social Media Case Study Transcripts of […] Continue reading → 
A social media campaign by Maruti Suzuki Ertiga in which an effective online brand engagement was translated into a direct response marketing activity during the Odd and Even ruling in Delhi. Maruti Suzuki Ertiga – #EvenYourOdds: Twitter Campaign Case Study Transcripts of the Video: 0:02 in December the dairy government came up 0:05 with an […] Continue reading → 
Digital Marketing is is quite different when compared to traditional marketing, no longer can you shove down your advertisements on customers and expect them to consume it. Today we see how Kraft Foods used the power of digital marketing to engage more and more loyal customers for their products. Case Study: Digital Marketing – Kraft […] Continue reading → 
If you want to rank in Google today, there’s a new SEO ranking factor to pay attention to. And if you optimize for this factor you can find yourself with higher rankings. And if you ignore it? Well let’s just say you’re missing out on A TON of high-quality traffic. So check out the video […] Continue reading → 
Business as usual is dead. Increasingly, science fiction is becoming science fact. Exponential technologies are rapidly changing our lives and societies, every day, everywhere. We will need different skills, and we will need to get much better at driving change – or we will be driven by it. Most importantly, we should embrace technology but […] Continue reading →