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Digital Marketing

Why SEO Is Much Easier Than You Think

Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them. Throughout its history, SEO has been a cost-efficient and incredibly valuable strategy for business owners of […] Continue reading →

Why You Need Social Media

When I joined Facebook and MySpace a decade ago, social media was viewed as playtime for college kids and a waste of time for unemployed adults. Back then, if you could be located online it meant one of two things– you were home, either procrastinating on homework or with nothing else to do. Logging on […] Continue reading →