Digital Marketing Case Study: Coca-Cola Contour Digital Campaign

Here is a digital marketing case study about how Coca-Cola implemented a digital marketing campaign to get more followers and engage users.

Coca-Cola Contour Digital Campaign – Case Study

Transcripts of the Video:

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is a simple science behind happiness
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when you create a unit of happiness for
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someone an increase of happiness is
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experienced by both participants this
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consequently triggers a reciprocal
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response leading to ever greater
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measures of happiness introduced this
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chain reaction to a network of
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recipients and the effects become
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exponential as a brand dedicated to
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making the world a happier place for
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their 100th birthday coca-cola applied
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the science to somewhere that isn’t
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always so cheerful social media we
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wanted to find the people creating
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happiness online and encourage them to
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make more we began by using custom build
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listening software to analyze what was
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making some Africans happy we then
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categorized all our findings into
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datasets using these datasets we
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generated a library of over 300 relevant
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customizable responses we checked our
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database of hashtags and surprised the
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happy makers with bespoke messages
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designed us content these responses
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included images gifts and a customizable
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happy birthday music video that
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dynamically stitched your name into the
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lyrics hey Audrey on a little bit
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tweeted that it’s your birthday
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so we wrote you a song all of these
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responses were designed to be rapidly
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personalized
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exposure was maximized by targeting
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influences that met both our
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quantitative and qualitative criteria in
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the three-month lifespan of our campaign
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we had a social reach of over 22 million
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a retweet rate of over 70% of mentor
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event basis exponentially and increase
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the average person on social medias
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exposure to happiness by 200% all
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proving that happiness is a science

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