Digital Marketing Case Study: Kolkata Knight Riders

Here’s the Digital Marketing Case Study of Kolkata Knight Riders which was done in 2015.

The video shows how KKR used the digital marketing effective to gain more followers and ensure more user engagement.

KKR Digital Marketing Case Study

Transcripts of the Video:

 

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in 2014 the Kolkata Knight Riders ended
00:15
the IPL season with a flourish by
00:17
clinching the much coveted IPL
00:18
championship KKR is on till date the rtl
00:21
team that has engaged the most with its
00:23
fans and followers be it on facebook
00:27
with 10.5 million plus likes KKR is the
00:30
highest of all the IPL teams or on
00:32
twitter where KKR is the most engaging
00:34
IPL team white up to Instagram by KKR
00:38
became the most followed IPL team with
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more than 21,000 followers it was also
00:43
the IPL team to have its presence felt
00:45
on platforms like pinterest and google+
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kick your results are the only IPL team
00:50
to have an exclusive youtube video blog
00:52
inside cake yard so that fans could get
00:55
to know more about your favorite team
00:56
the team also had a website blog an
01:01
official mobile app that kept fans
01:03
updated with the latest news about the
01:05
team here are some ideas that went into
01:07
developing the content a mascot total de
01:11
was created to match the sensibilities
01:13
of a typical Bengali KKR supporter
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special creatives were prepared on the
01:18
fly for every event along with live
01:20
tweeting and updates contests quizzes
01:23
match analytics and the latest pictures
01:25
to keep the fans engaged cakir also got
01:29
its players individual social media
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accounts verified besides these the
01:34
digital team at KKR also organized a
01:36
live-streamed facebook chat at Facebook
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HQ in Hyderabad moreover certain players
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even had Q&A; sessions on Twitter with
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their fans and elaborate campaign chea
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for KKR which one and all social media
01:47
hat forms a special google widget was
01:50
also created for this which is a first
01:52
for any sports team in the world the
01:55
fans were also given a chance to receive
01:56
a customized personalized
01:58
acknowledgement video in return this
02:00
activity reached 10 million cricket
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followers to conclude having made an
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impact both on and off the field the
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kolkata knight riders are gearing up for
02:08
a bigger and better season next year

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