Search Engine Optimization: Advanced Step-By-Step SEO Tutorial

If you want higher Google rankings, this SEO tutorial by Brian Dean is for you. Here is a short description of all the topics that would be covered in the video by Brain.

In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques.

And that’s exactly how this SEO tutorial is structured.

First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings.

Next, we tackle technical SEO — a critically important part of succeeding with SEO.

Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite).

Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that.

Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step).

And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years.

Advanced Step-By-Step SEO Tutorial (2017)

Transcripts of the Video:

00:00
in this video you’re going to learn
00:01
exactly how to rank your site in Google
00:03
step by step now I should warn you this
00:06
is an advanced SEO tutorial so if you
00:09
don’t even know what SEO stands for this
00:11
video is not for you but if you want to
00:13
learn about advanced SEO strategies that
00:16
get results you’re in the right place
00:18
in fact I’ve used the techniques from
00:20
this video to grow my organic traffic in
00:22
record time i’m brian dean the founder
00:25
of backlinko and in this video i’m going
00:27
to show you my step by step action plan
00:29
for hire Google ranking including lots
00:31
of real-life case studies stay tuned we
00:39
have a lot to cover in this video so
00:41
let’s dive right in I launched my first
00:43
website way back in 2008 needless to say
00:46
SEO was a lot different back then back
00:49
in the day I’d spent hours looking for a
00:52
domain name that contained my target
00:54
keyword dog birthday cake recipes Dinah
00:57
is still available I’m going to be rich
00:59
today tricking Google with exact match
01:01
domains or phony backlinks simply
01:04
doesn’t work so what does the strategy
01:07
is I’m going to share with you in this
01:08
SEO tutorial so without further ado
01:10
let’s get started with step number one
01:13
first up let’s boost your site’s loading
01:15
speed
01:16
Google has publicly confirmed that they
01:18
use your site’s loading speed as a
01:20
ranking factor and from my own
01:22
experiments I’ve discovered that site
01:24
speed does impact ranking but not in the
01:27
way you probably think most people think
01:29
that Google rewards you for having a
01:32
fast loading web site but that’s simply
01:34
not true my SEO experiments have
01:37
revealed that Google doesn’t reward fast
01:40
loading websites it penalize ha’s slow
01:43
loading websites this makes sense if you
01:45
think about it Google’s number one job
01:47
is to give their users the best result
01:50
for a given search and everyone and I
01:52
mean everyone hates slow loading web
01:55
site loading the page
01:59
[Music]
02:01
finally it loaded so if your site loads
02:04
slower than molasses yes Google is going
02:07
to demote you but once you hit a certain
02:09
threshold of speed you’re on par with
02:11
most other pages on the internet so
02:13
Google doesn’t see any reason to rank
02:16
you higher make sense good now it’s time
02:19
to actually improve your site’s loading
02:21
speed first head over to Google
02:23
PageSpeed insight enter a page from your
02:26
site here now as a pro tip don’t
02:29
automatically put your homepage into
02:31
this field instead enter an internal
02:34
page from your site that gets a lot of
02:36
traffic like a blog post or article that
02:38
way you’ll get info on a page that lots
02:41
of your visitors actually see next hit
02:44
analyze and Google will show you where
02:47
your pages code could use a tune-up
02:49
now Google’s tool is helpful but it has
02:52
one big problem it doesn’t measure sites
02:55
actual loading speeds seriously
02:58
instead Google PageSpeed insights simply
03:01
analyzes your pages code to get a more
03:04
accurate feel for how your site loads to
03:06
real-life users check out GT metrics com
03:09
GT metrics will show you data on how
03:12
your page actually loads to real-life
03:14
users which is a much more accurate
03:16
measurement of how your site speed
03:19
stacks up next up it’s time to check on
03:21
your technical SEO here’s the deal you
03:24
can have the best site with the best
03:26
content but if your website has serious
03:28
technical SEO issues you’re not going to
03:31
rank
03:31
fortunately identifying and fixing these
03:33
sort of issues can be super easy here’s
03:36
how to do it your first step is to log
03:38
in to your google search console account
03:40
pay special close attention to the crawl
03:43
error section if you see any issues with
03:45
DNS server connectivity or robots.txt
03:48
that’s something you’ll want to fix ASAP
03:51
but if they all show a green checkmark
03:53
you’re all set next click on the crawl
03:56
errors button this will take you to the
03:58
URL error section of the search console
04:01
it’s perfectly okay to have a few server
04:03
errors and 404 but if you see hundreds
04:06
of errors here this is something that
04:08
you want to fix ASAP moving right along
04:11
we have our third step in this SEO
04:13
tutorial with
04:14
keyword research here are three quick
04:16
techniques for finding awesome keywords
04:19
first up we have Google Suggest
04:21
to use it enter a keyword into Google
04:24
but don’t press Enter Google will
04:26
suggest longtail keywords that you can
04:29
target and when Google actually suggests
04:31
a specific keyword to you you know that
04:34
it’s a keyword that lots of people
04:36
search for you can also use the very
04:38
helpful
04:39
uber suggests tool to see hundreds of
04:41
these Google Suggest keywords in one
04:44
place now sometimes the best keyword is
04:46
a term that you already ranked for what
04:48
do I mean I’m talking about finding
04:50
untapped keywords in the Google search
04:53
console here’s exactly how it’s done
04:55
first log in to your google search
04:56
console account and click on search
04:59
analytics sort the results by position
05:02
then scroll down until you hit positions
05:04
11 through 15 these are keywords that
05:07
you’re already ranking for on the second
05:10
page and with some extra on-page and
05:12
off-page SEO help you can get them to
05:15
the first page pretty darn quickly I’ll
05:17
show you exactly how to do that later in
05:19
this video
05:20
our last keyword research technique is
05:22
to use SEM rush SEM rush is my favorite
05:26
keyword research tool here’s why
05:28
with most keyword research tools you pop
05:30
a keyword into the tool and get a list
05:33
of suggestion but SEM rush is unique
05:35
instead of entering a seed keyword into
05:38
the tool you enter a competitor’s
05:40
website and SEM rush shows you all the
05:42
keywords that they already ranked for
05:44
next up we have content development back
05:48
in the day Google would reward sites
05:50
that publish lots of unique quality
05:52
content that’s why so many blogs started
05:54
pumping out mediocre 400 word blog posts
05:58
but the truth is this the whole
06:00
published lots of unique content
06:02
approach simply doesn’t work anymore
06:04
today Google’s number one goal is to
06:06
show their user the best result for a
06:09
given keyword which means they don’t
06:11
care how many pieces of content your
06:13
site puts out or how often you publish
06:15
for example my site that Glinka com has
06:18
only 34 total posts and I rank for super
06:22
competitive keywords like keyword
06:24
research and SEO technique so publishing
06:27
lots of
06:28
unique content doesn’t work what does
06:30
publishing less often but making each
06:33
piece of content that you do publish
06:35
absolutely crazy amazing here’s how to
06:38
create crazy amazing content first make
06:41
your content insanely actionable a few
06:44
years ago dr. Jonah Berger from the
06:46
University of Pennsylvania ran a
06:48
research study to discover what made
06:50
online content go viral so what did he
06:53
find
06:54
dr. Berger discovered that highly
06:56
practical content was 34% more likely to
06:59
go viral big content that didn’t contain
07:01
practical info for example my post 21
07:05
actionable SEO techniques you can use
07:06
right now contains 21 practical SEO tips
07:10
and this highly practical post has
07:13
generated thousands of social shares and
07:15
hundreds of backlinks this page also
07:17
ranks in the top three of google for the
07:19
keyword SEO techniques next you want to
07:22
make sure that your content is at least
07:24
one thousand eight hundred ninety words
07:26
long yes this might go against
07:29
conventional wisdom after all you may
07:31
have heard that people won’t read
07:32
anything online that’s more than 500
07:35
words but I have data to prove that this
07:37
simply isn’t true in fact last year I
07:40
teamed up with a bunch of SEO software
07:42
companies to conduct the largest ranking
07:45
factor study ever in total we analyzed 1
07:48
million Google search results and we
07:51
discovered that longer content
07:52
significantly outperformed short blog
07:55
post in fact we found that the average
07:57
first page result in Google boasted 1890
08:01
words do you remember that SEO
08:03
techniques post that I mentioned earlier
08:04
in addition to being highly practical
08:06
the post is also super long in fact that
08:10
post is over 4,000 words next you want
08:14
to make infographics part of your
08:16
content marketing most similar did their
08:18
own study into what makes content go
08:20
viral and they discovered that
08:22
infographics get an average of two point
08:25
three times more shares than other
08:27
content formats I found the same thing
08:29
from my own experiment for example this
08:32
post on on-page SEO contains a big ol
08:35
infographic and that’s one of the reason
08:38
that this piece of content gets shared
08:39
in link to like
08:41
easy speaking of on-page SEO now that
08:44
you’ve published an awesome piece of
08:46
long-form content it’s time to optimize
08:48
it around your target keyword here’s how
08:50
first make sure that you publish your
08:53
page on a short URL our ranking factor
08:56
study found that short urls tended to
08:58
outrank long URL for example my target
09:02
keyword for this page is SEO tool so I
09:04
made my url simply SEO – tool note that
09:08
my URL also contains my target keyword
09:11
this is also important for on-page SEO
09:14
next include your target keyword once
09:17
and the first 100 words of your article
09:20
why Google puts more weight on keywords
09:22
that appear at the top of your page so
09:25
to help Google understand what your page
09:27
is all about make sure to include your
09:29
keyword once in the first hundred words
09:31
of your page for example in my SEO tools
09:34
post you can see that I use my target
09:36
keyword right off the bat our last
09:38
on-page SEO tip is to add outbound links
09:41
to your page Google wants to see that
09:43
your content is a comprehensive resource
09:46
on that topic and that’s only possible
09:49
if you link out to other helpful pieces
09:51
of content in fact a recent industry
09:54
study found that pages that link out
09:56
consistently outrank pages that don’t
09:59
link out to other web sites okay so you
10:02
just published your in-depth keyword
10:04
optimized piece of content so you’re all
10:07
set right wrong publishing now time to
10:11
chill oh crap I forget about link
10:15
building in many ways after you publish
10:18
a piece of content your job has just
10:20
begun that’s because it’s time for the
10:22
most important part of SEO cause that
10:25
promotion and link building there are a
10:27
thousand ways to build links to your
10:28
website so I’m going to share one of my
10:30
absolute favourites with you right now
10:33
broken link building here is the
10:34
three-step process step 1 find a page
10:37
you want to get a link from step to find
10:40
broken links on that page step 3
10:43
let the site owner know about their
10:45
broken link let’s break it down your
10:47
first step is to find a page that you
10:49
want to get a link from this page should
10:51
be from a site in your niche that has
10:53
quite a few outbound links to
10:55
find pages with lots of external links
10:57
use search strings like keyword plus
10:59
helpful resources and keyword in URL
11:02
links this will bring up pages with lots
11:06
of external links next it’s time to find
11:08
broken links on that page you can find
11:10
links that aren’t working by installing
11:12
the free check my links extension for
11:15
Chrome then when you find a page with
11:17
lots of external links run check my link
11:20
it will reveal all the links on that
11:21
page that aren’t working finally it’s
11:24
time to let the site owner know about
11:26
their broken link and offer your content
11:28
as a replacement here’s the exact script
11:31
to send hi name I was looking for some
11:33
information on topic today when I came
11:35
across your list of resources great
11:39
stuff I couldn’t help but notice that
11:40
there was a broken link on the page I
11:42
just thought you’d like to know also I
11:44
recently published a guide on that topic
11:47
it might make a nice addition to your
11:49
page either way keep up the awesome work
11:52
and you’re set last up I have a bonus
11:55
tip for you which is to optimize your
11:58
site around user experience signal in
12:00
2015 Google announced that they now use
12:03
a machine learning algorithm called
12:06
ranked brain even though Google has been
12:08
quiet about the details of exactly what
12:11
rank brain does Larry Kim for word
12:13
stream has discovered how rank brain
12:15
probably work according to his data rank
12:18
brain measures how users interact with
12:20
your site in Google search and ranks you
12:22
partially based on these user experience
12:26
signals for example Larry noticed a
12:28
clear correlation between organic
12:30
click-through rate and ranking
12:33
specifically he found that pages with a
12:35
high CTR tended to outrank pages with a
12:38
below average click-through rate in
12:40
other words rank brain probably measure
12:43
CTR and uses this data as a key ranking
12:47
factor Larry also discovered that pages
12:49
with a bounce rate below 76% tended to
12:53
rank best
12:54
that’s because rank brain also looks at
12:56
how often people bounce from your site
12:58
obviously the lower your bounce rate the
13:01
better if you want to learn how to
13:02
improve your click-through rate check
13:04
out this video and if you want to see
13:06
how to prevent people from bouncing from
13:08
site this video is for you okay that’s
13:11
it for my advanced SEO tutorial if you
13:14
like this video make sure to subscribe
13:15
to my channel right now just click on
13:17
the subscribe button also if you want
13:19
exclusive SEO techniques that i only
13:21
share a subscriber head over to
13:24
backlinko comm and sign up for the
13:26
newsletter it’s free now it’s time to
13:28
hear from you which of the strategies
13:30
from this video are you going to use
13:31
first are you going to improve your site
13:33
speed or try broken link building let me
13:36
know by leaving a comment below right
13:38
now so you know saying so that it’s good
13:42
alright Linda wah I could forget it goes
13:44
like like I’m like eating it
13:47
vacuum time construction time that’s
13:49
ridiculous again so it looks insane

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