Steve Jobs’s Top 10 Rules For Success

He’s considered the “Father of the Digital Revolution,” a “master of innovation,” and a “design perfectionist.” He had a net worth of over $8 billion in 2010. He’s one of my personal favorite entrepreneurs of all time. He’s Steve Jobs from Apple and here are his top 10 rules for success.

Steve Jobs’s Top 10 Rules For Success

Transcripts of the Video:

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he’s considered the father of the
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digital revolution a master of
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innovation and a design perfectionist he
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had a net worth of over 8 billion
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dollars in 2010
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he’s one of my personal favorite
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entrepreneurs of all time he’s Steve
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Jobs from Apple and here are his top 10
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rules for success the thing I would say
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is when you grow up you tend to get told
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that the world is the way it is and your
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your life is just to live your life
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inside the world try not to bash into
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the walls too much try to have a nice
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family life have fun save a little money
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but life that’s a very limited life life
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can be much broader once you discover
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one simple fact and that is everything
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around you that you call life was made
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up by people that were no smarter than
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you and you can change it you can
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influence it you can you can build your
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own things that other people can use and
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the minute that you understand that you
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can poke life and actually something
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will you know if you push in something
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will pop out the other side that you can
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you can change you can mold it that’s
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maybe the most important thing is to
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shake off this that this erroneous
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notion that life is is there and you’re
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just gonna live in it versus embrace it
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change it improve it make your mark upon
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it I I think that’s very important and
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however you learn that once you learn it
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you’ll want to change life and make it
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better because it’s kind of messed up in
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a lot of ways once you learn that you’ll
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never be the same again
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people say you you have to have a lot of
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passion for what you’re doing and it’s
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totally true and the reason is is
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because it’s so hard that if you don’t
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any rational person would give up it’s
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really hard and you have to do it over a
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sustained period of time so if you don’t
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love it if you’re not having fun doing
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it you don’t really love it you’re going
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to give up and
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that’s what happens to most people
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actually if you really look at at the
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ones that ended up you know being
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successful unquote in the eyes of
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society and the ones that didn’t
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oftentimes it’s the ones that are
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successful loved what they did so they
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could persevere when it you know when it
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got really tough and and the ones that
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didn’t love it quit because they’re
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saying right who would want to put up
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with this stuff if you don’t love it so
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it’s a lot of hard work and and it’s a
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lot of worrying constantly and if you
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don’t love it you’re gonna fail so you
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got to love it you got to have passion
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we had absolutely no idea what people
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were gonna do these things when we
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started out
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matter of fact the two people it was
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designed for was was in my society
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because we couldn’t afford to buy it a
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computer cannot market
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so we liberated some parts from Hewlett
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Packard and Atari and worked on design
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for about six months and decided that we
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would build our own computer so we built
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and once was up till 4:00 in the morning
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for many moons and we got it working we
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showed some of our friends immediately
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everybody wanted one and it turned out
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to take about forty hours to build one
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of these things and about another 20 30
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40 50 bucket and we had a lot of friends
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at work that similar companies who could
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liberate the parts also helping our
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friends to build computers and it was
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just getting to be a tremendous drain on
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our on our lives so we got the idea one
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day that we could make a printed circuit
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board without the parts and sell you
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blank printed circuit boards to our
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friends and probably cut the assembly
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and debug time down to you know 5 10
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hours so woz SOLAS hp6
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calculator and I sold my van we got
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1,300 bucks together and we pay our
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friend of ours who is this PC board
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layout person 1,300 bucks to do us a
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layout and decided we’d sell printed
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circuit boards twice what it costs to
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build them and hopefully recoup our
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calculator and transportation assembly
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so that’s what we did and I was out
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trying to peddle PC boards one day and
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walked into a bike shop the first bike
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shop in Mountain View and Paul Terrell
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then owner of the bike shop said he
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would like to take 50 of these computers
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and I saw dollar signs in front of my
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eyes and but he had one catch which was
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if he wanted them fully assembled and
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tested ready to go which is a new twist
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so we spent the next five days on the
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phone at distributors and convinced the
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electronics parts distributors around
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here to give us about ten thousand
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dollars worth of parts on thin air
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this time enthusiasm so we got the parts
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and we built a hundred computers and we
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sold 50 of them for cash in 29 days paid
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off the distributor and that’s how we
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got started so we got 50 computers left
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over while that meant we had to sell so
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then we started worrying about marketing
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worrying about distribution got on the
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phone to the other computer stores
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around the country and gradually the
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whole thing began to build momentum and
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at that point in time we had some
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feeling that we were on to something but
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the feeling was so different than the
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experience of actually seeing it happen
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right now it’s entirely different and
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sometimes a lot of a lot of people ask
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what did you know it was gonna much
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relate to this phenomenon and you could
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say yeah you know we planned it out we
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have led on a piece of paper but
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different than the experience of seeing
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500 people working at Apple Computer
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it’s very different than the experience
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of seeing a five-year-old kid who really
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understands what he’s the tool that he’s
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gotten from when you first got the job
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as CEO you got a call from Steve Jobs
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and he offered you some advice well he
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didn’t call to offer me advice but we
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had worked together on a Nike Apple
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collaboration called Nike plus so we
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took what Apple knows what Nike knows
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and you know brought a new technology to
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the market anyway
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long story short he said hey
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congratulations it’s great you’re gonna
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do a great job I said well do you have
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any advice and he said no no you’re
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you’re great and then there was a pause
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and it goes well I do have some advice
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because Nike makes some of the best
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product in the world
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I mean product that you lust after
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absolutely beautiful stunning product
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but you also make a lot of crap he said
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just get rid of the crappy stuff and
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focus on the good stuff and then I
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expected a little pause and a laugh but
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there was there was a pause but no laugh
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at the end and he was absolutely right
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greatest people are self-managing they
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don’t need to be managed you if they
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know what if once they know what to do
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they’ll go figure out how to do it they
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don’t need to be managed at all
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what they need is a common vision and
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that’s what leadership is what
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leadership is is having a vision
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being able to articulate that so the
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people around you can understand it and
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getting a consensus on a common vision
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we wanted people that were insanely
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great at what they did but work we’re
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not necessarily those seasoned
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professionals but who has on at the tips
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of their fingers and in their passion
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the latest understanding of where
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technology was and what we could do with
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that technology and who wanted to bring
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that to lots of people so the neatest
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thing that happens is when you get a
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core group of you know ten great people
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that it becomes self policing as to who
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they let into that group so I consider
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the most important job of someone like
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myself is recruiting agonized over
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hiring we had interviews I could go back
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and look at some of the interviews
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agenda they would start at 9:00 or 10:00
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in the morning and go through dinner a
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new interviewee would talk to everybody
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in the building at least once maybe a
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couple times and then come back for
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another round of interviews and then
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we’d all get together and talk about it
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at least to my mind was when we finally
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decided we liked them enough to show
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them the Macintosh prototype and then
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you snap them down in front of it and if
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they just kind of were bored or said
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this is a nice computer we don’t want it
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we wanted their eyes to light up and
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then to get really excited and then we
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knew they were one of us and everybody
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just wanted to work not because it was
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work that had to be done but it was
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because something that we really
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believed in that was just gonna really
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make a difference and that’s what kept
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the whole thing going we all wanted
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exactly the same thing instead of
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spending our time arguing about what the
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computer should be we all knew what the
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computer should be and we just went and
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we went through that stage and Apple
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we went out and we thought oh we’re
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gonna be a big company let’s hire
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professional management we went out and
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hired a bunch of professional management
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it didn’t work at all most of them were
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bozos they they knew how to manage but
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they didn’t know how to do anything and
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so well if you’re a great person why do
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you want to work for something you can’t
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learn anything from and you know what’s
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interesting you know who the best
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managers are there are the great
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individual contributors who never ever
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want to be a manager but decide they
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have to be a manager because every no
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one else is going to be able to do as
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good a job as them after hiring two
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professional managers from outside the
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company and firing them both jobs
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gambled on Debbie Coleman a member of
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the Macintosh team 32 years old an
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English literature major with an MBA
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from Stanford
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Debbie was a financial manager with no
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experience in manufacturing I mean
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there’s no way in the world anybody else
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would give me this chance to run this
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kind of operation and I don’t kid myself
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about that this is an incredible high
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risk both for myself personally and
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professionally and for Apple as a
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company that put a person like myself in
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this job I mean they’re really betting
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on a lot of things we’re betting that my
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skills and organizational effectiveness
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you know
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override all of you know lack of
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technology lack of experience lack of
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you know time and manufacturing so it’s
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a big risk and I’m just an example in
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every single person on the Mac team all
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most of your you know entry-level person
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you could say that about this is a place
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where people were afforded incredibly
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unique opportunities to prove that they
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could do because they could write the
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book again inscribed inside the casing
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of every Macintosh unseen by the
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consumer are the signatures of the whole
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team this is Apple’s way of affirming
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that their latest innovation is a
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product of the individuals who created
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it not the corporation it’s very
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interesting I was worth about over a
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million dollars when I was 23 and over
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ten million dollars from I was 24 and
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over a hundred million dollars when I
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was 25
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and it wasn’t that important because I
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never did it for the money I I think
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money is wonderful thing because it
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enables you to do things
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it enables you to invest in ideas that
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don’t have a short-term payback and
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things like that but especially at that
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point in my life it was it was not the
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most important thing the most important
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thing was the company the people the
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products we were making what we were
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gonna enable people to do with these
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products so I didn’t think about it a
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great deal you know I never sold any
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stock and just really believed that the
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company would would do very well over
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the long term our goal is to make the
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best personal computers in the world and
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to make products we are proud to sell
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and would recommend to our family and
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friends and we want to do that at the
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lowest price as we can but I have to
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tell you there’s some stuff in our
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industry that we wouldn’t be proud to
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ship that we wouldn’t be proud to
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recommend to our family and friends and
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we can’t do it we just can’t ship junk
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so there’s there’s a there are
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thresholds that we can’t cross because
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of who we are but we want to make the
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best personal computers in the industry
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the industry that wants that – and what
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you’ll find is our products are usually
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not premium priced you go what you go
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and price out our competitors products
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and you add the features that you have
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to add to make them useful and you’ll
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find in some cases they are more
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expensive than our products the
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difference is we don’t offer
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stripped-down lousy products you know we
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just don’t offer categories of products
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like that but if you move those aside
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and compare us with our competitors I
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think we compare pretty favorably and a
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lot of people have been doing that and
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saying that now for the last 18 months
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yeah
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mr. jobs you’re a brightening watching
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man here it comes
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sad and clear that on several counts you
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discussed you don’t know what you’re
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talking about I would like for example
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for you to express in clear terms how
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state Java in any of its incarnations
13:17
addresses the ideas embodied and opened
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up and when you’re finished with that
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perhaps you could tell us which you
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personally have been doing for the last
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seven years
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you know you can please some of the
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people some of the time but one of the
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hardest things when you’re trying to
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affect change is that people like this
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gentleman are right in some areas I’m
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sure that there are some things opendoc
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does probably even more than I’m not
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familiar with that nothing else out
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there does and I’m sure that you can
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make some demos maybe a small commercial
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app that demonstrates those things the
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hardest thing is what how does that fit
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in to a cohesive larger vision that’s
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going to allow you to sell eight billion
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dollars ten billion dollars a product a
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year and one of the things I’ve always
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found is that you’ve got to start with
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the customer experience and work
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backwards to the technology you can’t
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start with the technology and try to
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figure out where you’re going to try to
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sell it and I’ve made this mistake
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probably more than anybody else in this
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room and I got the scar tissue to prove
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it and I know that it’s the case and as
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we have tried to come up with a strategy
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in a vision for Apple it started with
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what incredible benefits can we give to
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the customer where can we take the
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customer not not starting with let’s sit
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down with the engineers and and figure
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out what awesome technology we have and
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then how are we going to market that and
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I think that’s the right path to take
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I remember with the laserwriter we built
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the world’s first small laser printers
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you know and there was awesome
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technology in that box we have the first
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canon laser printing cheap laser
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printing engine in the world in the
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United States here at Apple we had a
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very wonderful printer controller that
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we designed
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we had Adobe’s PostScript software in
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there we had Apple talk in there just
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awesome technology in the box and I
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remember seeing the first printout come
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out of it and just picking it up and
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looking at anything you know we can sell
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this because you don’t have to know
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anything about what’s in that box all we
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have to do is hold that something good
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you want this and if you remember back
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to 1984 before laser printers it was
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pretty startling to see that people went
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wow yes and that’s that’s where Apple’s
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got to get back to and you know I’m
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sorry that opened Doc’s a casualty along
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the way and I readily admit there are
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many things in life that I don’t the
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faintest idea what I’m talking about so
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I apologize for that too
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but there’s a whole lot of people
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working super super hard right now at
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Apple you know avi John Marino Fred I
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mean the whole team is working burning
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the midnight oil trying to and and
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people you know hundreds of people below
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them to execute on some of these things
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and they’re doing their best and I think
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that what we need to do and some
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mistakes will be made by the way some
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mistakes will be made along the way
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that’s good because at least some
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decisions are being made along the way
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and we’ll find the mistakes we’ll fix
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them and I think what we need to do is
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support that team going through this
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very important stage as they work their
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butts off they’re all getting calls
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being offered three times as much money
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to go do this that the valleys hot none
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of them are leaving and I think we need
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to support them and see them through
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this and write some damn good
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applications to support Apple out in the
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market that’s my own point of view
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mistakes we made
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people will be pissed off some people
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will not know what they’re talking about
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but it’s I think it is so much better
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than where things were not very long ago
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and I think we’re going to get there
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to me marketing is about values this is
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a very complicated world it’s a very
18:17
noisy world and we’re not going to get a
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chance to get people to remember much
18:24
about us no company is and so we have to
18:30
be really clear on what we want them to
18:32
know about us now Apple fortunately is
18:37
one of the half-a-dozen best brands in
18:40
the whole world right up there with Nike
18:42
Disney Coke Sony it is one of the greats
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of the greats not just in this country
18:49
but all around the globe and but but
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even a great brand needs investment and
18:55
caring if it’s going to retain its
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relevance and vitality and the Apple
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brand has clearly suffered from neglect
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in this area in the last few years and
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we need to bring it back the way to do
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that is not to talk about speeds and
19:14
fees it’s not to talk about myths and
19:17
magazines it’s not to talk about why
19:19
you’re better than windows the dairy
19:22
industry tried for 20 years to convince
19:24
you that milk was good for you the lie
19:27
but they tried anyway and the sales were
19:30
going like this and then they tried got
19:32
milk and the sales are going like this
19:34
got milk the thing to talk about a
19:35
product that focuses on the absence of
19:37
the product
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but but what’s the best example of all
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and and one of the greatest jobs of
19:46
marketing in though if the universe has
19:49
ever seen is Nike remember Nike sells a
19:51
commodity they sell shoes and yet when
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you think of Nike you feel something
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different than a shoe company in their
19:59
ads as you know they don’t ever talk
20:01
about the product they don’t ever tell
20:02
you about their soils and why they’re
20:03
better than Reebok their souls
20:05
where’s Nike doing their advertising
20:07
they they honor great athletes and they
20:12
honor great athletics that’s who they
20:15
are that’s what they are about that
20:20
we’ll spend a fortune on advertising
20:21
you’ve never know it you’ve never known
20:26
so when I got here you Apple just fired
20:32
the agency we’re doing a competition
20:33
with 23 agencies that you know four
20:35
years from now we’ll pick one and we
20:37
blew that up and we we hired Shaddai the
20:43
ad agency that I was fortunate enough to
20:45
work with years ago we created some
20:47
award-winning work including the
20:48
commercial voted the best dad ever made
20:50
1984 by advertising professionals and we
20:55
started working about eight weeks ago
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and what was the question they asked was
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our customers want to know who is Apple
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and what is it that we stand for where
21:05
do we fit in this world and what we’re
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about isn’t making boxes for people to
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get their job done
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although we do that well we do that
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better than almost anybody in some cases
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but apples about something more than
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that Apple at the core its core value is
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that we believe that people with passion
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can change the world for the better
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that’s what we believe and we’ve had the
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opportunity to work with people like
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that we’ve had an opportunity work with
21:46
people like you with software developers
21:47
with customers who have done it in some
21:50
big in some small way and we believe
21:53
that in this world people can change it
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for the better and that those people
21:59
that are crazy enough to think they can
22:01
change the world are the ones that
22:03
actually do and so that we’re going to
22:07
do in our first brand marketing campaign
22:14
in several years is to is to get back to
22:18
that core value a lot of things have
22:21
changed the markets a totally different
22:24
place than it was a decade ago
22:25
Annapolis totally different in Apple’s
22:27
place in it it’s totally different and
22:29
believe me the products and the
22:30
distribution strategy in manufacturing
22:31
are totally different and we understand
22:33
that the values and core values those
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things shouldn’t change the things that
22:42
Apple believed in at its core are the
22:47
same things that Apple really stands for
22:49
today and so we wanted to find a way to
22:55
communicate this and what we have is
23:00
something that I am I’m very moved by it
23:07
honors those people who have changed the
23:11
world some of them are living some of
23:16
them are not but the ones that aren’t as
23:20
you’ll see you know that if they ever
23:24
use the computer it would have been a
23:25
Mac
23:28
and the theme of the campaign is think
23:36
difference it’s the people honoring the
23:39
people who think difference and who knew
23:41
this world forward and it’s it is what
23:45
we are about it touches the soil of this
23:48
company so I’m gonna go ahead and roll
23:50
it and I hope that you feel the same way
23:53
about it I do here’s to the crazy ones
24:00
The Misfits the rebels the troublemakers
24:06
the round pegs in the square holes
24:11
once you see things
24:14
they’re not fond of rules and they have
24:16
no respect
24:19
you can quote them disagree with them
24:22
glorify or vilify them not the only
24:26
thing you can’t do
24:30
they change things push the human race
24:33
forward and while some may see them as
24:37
the crazy ones we see genius because the
24:43
people who are crazy enough to think
24:45
they can change the world
25:00
thank you I’m honored to be with you
25:08
today for your commencement from one of
25:10
the finest universities in the world
25:14
truth be told I never graduated from
25:19
college and this is the closest I’ve
25:23
ever gotten to a college graduation
25:27
today I want to tell you three stories
25:29
from my life that’s it no big deal
25:32
just three stories the first story is
25:36
about connecting the dots I dropped out
25:41
of Reed College after the first six
25:43
months but then stayed around as a drop
25:44
in for another 18 months or so before I
25:47
really quit so why did I drop out it
25:52
started before I was born my biological
25:55
mother was a young unwed graduate
25:57
student and she decided to put me up for
26:00
adoption she felt very strongly that I
26:03
should be adopted by college graduates
26:05
so everything was all set for me to be
26:07
adopted at Birth by a lawyer and his
26:09
wife except that when I popped out they
26:13
decided at the last minute that they
26:15
really wanted a girl so my parents who
26:18
were on a waiting list got a call in the
26:20
middle of the night asking we’ve got an
26:23
unexpected baby boy do you want him they
26:27
said of course my biological mother
26:31
found out later that my mother had never
26:33
graduated from college and that my
26:35
father had never graduated from high
26:37
school she refused to sign the final
26:40
adoption papers she only relented a few
26:44
months later when my parents promised
26:46
that I would go to college this was the
26:49
start in my life and 17 years later I
26:54
did go to college but I naively chose a
26:58
college that was almost as expensive as
27:00
Stanford and all of my working-class
27:03
parents savings were being spent on my
27:05
college tuition after six months I
27:08
couldn’t see the value in it I had no
27:10
idea what I wanted to do with my life
27:12
and no idea how college was going to
27:14
help me figure it out and here I was
27:17
spending all the money my parents had
27:19
saved their entire life so I decided to
27:22
drop out and trust that it would all
27:25
work out okay it was pretty scary at the
27:28
time but looking back it was one of the
27:30
best decisions I ever made the minute I
27:34
dropped out I could stop taking the
27:36
required classes that didn’t interest me
27:38
and begin dropping in on the ones that
27:41
looked far more interesting it wasn’t
27:44
all romantic I didn’t have a dorm room
27:46
so I slept on the floor in friends rooms
27:49
I returned coke bottles for the 5 cent
27:52
deposits to buy food with and I would
27:54
walk the seven miles across town every
27:56
Sunday night to get one good meal a week
27:59
at the Hari Krishna temple I loved it
28:02
and much of what I stumbled into by
28:05
following my curiosity and intuition
28:06
turned out to be priceless later on let
28:09
me give you one example Reed College at
28:13
that time offered perhaps the best
28:15
calligraphy instruction in the country
28:17
throughout the campus every poster every
28:20
label on every drawer was beautifully
28:22
hand calligraphed because I had dropped
28:25
out and didn’t have to take the normal
28:27
classes I decided to take a calligraphy
28:30
class to learn how to do this I learned
28:33
about serif and sans-serif typefaces
28:35
about varying the amount of space
28:37
between different letter combinations
28:38
about what makes great typography great
28:42
it was beautiful historical artistically
28:45
subtle in a way that science can’t
28:47
capture and I found it fascinating none
28:51
of this had even a hope of any practical
28:53
application in my life but 10 years
28:57
later when we were designing the first
28:59
Macintosh computer it all came back to
29:02
me and we designed it all into the Mac
29:04
it was the first computer with beautiful
29:06
typography if I had never dropped in on
29:10
that single course in college the Mac
29:12
would have never had multiple typefaces
29:14
or proportionally spaced fonts and since
29:17
windows just copied the Mac it’s likely
29:19
that no personal computer
29:21
have them if I had never dropped out I
29:30
would have never dropped in on that
29:32
calligraphy class and personal computers
29:34
might not have the wonderful typography
29:36
that they do of course it was impossible
29:38
to connect the dots looking forward when
29:41
I was in college but it was very very
29:43
clear looking backwards ten years later
29:45
again you can’t connect the dots looking
29:48
forward you can only connect them
29:50
looking backwards so you have to trust
29:53
that the dots will somehow connect in
29:55
your future you have to trust in
29:56
something your gut destiny life karma
29:59
whatever because believing that the dots
30:02
will connect down the road will give you
30:05
the confidence to follow your heart even
30:07
when it leads you off the well-worn path
30:09
and that will make all the difference my
30:18
second story is about love and loss I
30:22
was lucky I found what I loved to do
30:26
early in life woz and I started Apple in
30:29
my parent’s garage when I was 20 we
30:31
worked hard and in 10 years Apple had
30:33
grown from just the two of us in a
30:35
garage into a two billion dollar company
30:37
with over 4,000 employees we just
30:40
released our finest creation the
30:41
Macintosh a year earlier and I just
30:43
turned 30 and then I got fired how can
30:48
you get fired from a company you started
30:51
well as Apple grew we hired someone who
30:54
I thought was very talented to run the
30:56
company with me and for the first year
30:58
or so things went well but then our
31:00
visions of the future began to diverge
31:02
and eventually we had a falling out when
31:05
we did our Board of Directors sided with
31:07
him and so at 30 I was out and very
31:11
publicly out what had been the focus of
31:13
my entire adult life was gone and it was
31:16
devastating I really didn’t know what to
31:18
do for a few months I felt that I’d let
31:21
the previous generation of entrepreneurs
31:22
down that I had dropped the baton as it
31:25
was being passed to me I met with David
31:28
Packard and Bob Noyce and tried to
31:30
apologize for screwing up so badly
31:33
I was a very public failure and I even
31:35
thought about running away from the
31:36
valley but something slowly began to
31:39
dawn on me I still loved what I did the
31:44
turn of events at Apple had not changed
31:46
that one bit I’ve been rejected but I
31:49
was still in love and so I decided to
31:52
start over I didn’t see it then but it
31:55
turned out that getting fired from Apple
31:57
was the best thing that could have ever
31:58
happened to me the heaviness of being
32:01
successful was replaced by the lightness
32:03
of being a beginner again less sure
32:06
about everything it freed me to enter
32:08
one of the most creative periods of my
32:09
life during the next five years I
32:11
started a company named next another
32:14
company named Pixar and fell in love
32:16
with an amazing woman who would become
32:17
my wife Pixar went on to create the
32:20
world’s first computer animated feature
32:21
film Toy Story and is now the most
32:24
successful animation studio in the world
32:28
in a remarkable turn of events Apple
32:31
bought next and I returned to Apple and
32:34
the technology we developed it next is
32:36
at the heart of Apple’s current
32:37
Renaissance and Laureen and I have a
32:40
wonderful family together I’m pretty
32:43
sure none of this would have happened if
32:45
I hadn’t been fired from Apple
32:46
it was awful tasting medicine but I
32:49
guess the patient needed it sometime
32:52
life sometimes life’s going to hit you
32:54
in the head with a brick don’t lose
32:56
faith I’m convinced that the only thing
32:58
that kept me going was that I loved what
33:00
I did you’ve got to find what you love
33:03
and that is as true for work as it is
33:05
for your lovers your work is going to
33:08
fill a large part of your life and the
33:10
only way to be truly satisfied is to do
33:12
what you believe is great work and the
33:14
only way to do great work is to love
33:16
what you do if you haven’t found it yet
33:19
keep looking and don’t settle as with
33:23
all matters of the heart you’ll know
33:25
when you find it and like any great
33:27
relationship it just gets better and
33:29
better as the years roll on so keep
33:31
looking don’t settle
33:43
my third story is about death when I was
33:48
17 I read a quote that went something
33:50
like if you live each day as if it was
33:54
your last someday you’ll most certainly
33:56
be right it made an impression on me and
34:01
since then for the past 33 years I’ve
34:04
looked in the mirror every morning and
34:06
asked myself if today were the last day
34:08
of my life what I want to do what I am
34:11
about to do today and whenever the
34:14
answer has been no for too many days in
34:16
a row I know I need to change something
34:19
remembering that all be dead soon is the
34:22
most important tool I’ve ever
34:23
encountered to help me make the big
34:25
choices in life because almost
34:27
everything all external expectations all
34:30
pride all fear of embarrassment or
34:33
failure these things just fall away in
34:35
the face of death leaving only what is
34:38
truly important remembering that you are
34:41
going to die is the best way I know to
34:43
avoid the trap of thinking you have
34:45
something to lose you are already naked
34:48
there is no reason not to follow your
34:51
heart about a year ago I was diagnosed
34:55
with cancer I had a scan at 7:30 in the
34:58
morning
34:59
and it clearly showed a tumor on my
35:01
pancreas I didn’t even know what a
35:03
pancreas was the doctors told me this
35:06
was almost certainly a type of cancer
35:08
that is incurable and that I should
35:10
expect to live no longer than three to
35:13
six months my doctor advised me to go
35:16
home and get my affairs in order which
35:19
is doctors code for prepare to die it
35:22
means to try and tell your kids
35:24
everything you thought you’d have the
35:27
next 10 years to tell them in just a few
35:29
months it means to make sure everything
35:32
is buttoned up so that will be as easy
35:34
as possible for your family it means to
35:37
say your goodbyes
35:38
I live with that diagnosis all day later
35:43
that evening I had a biopsy where they
35:45
stuck an endoscope down my throat
35:47
through my stomach and into my
35:49
intestines put a needle into my pancreas
35:52
and got a few cells from the tumor I was
35:54
sedated but my wife who was there
35:57
told me that when they viewed the cells
35:59
under a microscope the doctor started
36:01
crying because it turned out to be a
36:03
very rare form of pancreatic cancer that
36:06
is curable with surgery I had the
36:08
surgery and thankfully I’m fine now
36:19
this was the closest I’ve been to facing
36:21
death and I hope it’s the closest I get
36:23
for a few more decades having lived
36:26
through it I can now say this to you
36:28
with a bit more certainty than when
36:30
death was a useful but purely
36:31
intellectual concept no one wants to die
36:36
even people who want to go to heaven
36:38
don’t want to die to get there
36:40
and yet death is the destination we all
36:43
share no one has ever escaped it and
36:46
that is as it should be because death is
36:50
very likely the single best invention of
36:52
life its life’s change agent it clears
36:56
out the old to make way for the new
36:58
right now the new is you but some day
37:02
not too long from now you will gradually
37:04
become the old and be cleared away sorry
37:07
to be so dramatic but it’s quite true
37:10
your time is limited so don’t waste it
37:14
living someone else’s life
37:16
don’t be trapped by Dogma which is
37:18
living with the results of other
37:20
people’s thinking don’t let the noise of
37:23
others opinions drown out your own inner
37:24
voice and most important have the
37:27
courage to follow your heart and
37:29
intuition they somehow already know what
37:32
you truly want to become everything else
37:35
is secondary
37:47
when I was young there was an amazing
37:50
publication called the Whole Earth
37:53
Catalog which was one of the Bible’s of
37:55
my generation it was created by a fellow
37:58
named Stuart brand not far from here in
38:00
Menlo Park and he brought it to life
38:03
with his poetic touch this was in the
38:05
late 60s before personal computers and
38:07
desktop publishing so it was all made
38:10
with typewriters scissors and Polaroid
38:12
cameras it was sort of like Google and
38:14
paperback form 35 years before Google
38:17
came along it was idealistic overflowing
38:21
with neat tools and great notions Stuart
38:24
and his team put out several issues of
38:26
the Whole Earth Catalog and then when it
38:29
had run its course they put out a final
38:31
issue
38:31
it was the mid-1970s and I was your age
38:35
on the back cover of their final issue
38:39
was a photograph of an early-morning
38:41
country road the kind you might find
38:44
yourself hitchhiking on if you were so
38:46
adventurous beneath it were the words
38:49
stay hungry stay foolish it was their
38:53
farewell message as they signed off stay
38:56
hungry stay foolish and I have always
38:59
wished that for myself and now as you
39:03
graduate to begin anew I wish that for
39:06
you stay hungry stay foolish thank you
39:11
all very much I made this video because
39:16
card games TV one asked me to so there’s
39:20
a famous entrepreneur that you want me
39:21
to profile leave it in the comments
39:23
below
39:24
and we’ll see what we can do thank you
39:27
so much for watching continue to believe
39:29
me I don’t see you soon

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