Twitter Campaign Case Study: Maruti Suzuki Ertiga #EvenYourOdds

A social media campaign by Maruti Suzuki Ertiga in which an effective online brand engagement was translated into a direct response marketing activity during the Odd and Even ruling in Delhi.

Maruti Suzuki Ertiga – #EvenYourOdds: Twitter Campaign Case Study

Transcripts of the Video:

0:02
in December the dairy government came up
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with an eyelid scheme to fight the
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rising for university and starting first
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January 2016 Delhiites could only drive
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even-numbered cars on even dates and odd
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numbered cars on odd dates with long
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distances to cover every day jelly eyes
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were looking for alternatives for the
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next 15 days we saw a brand connect the
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Maruti Suzuki Haruka and created a
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tactical plan to promote the message
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life takes many turns love keeps us
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going we came up with a social media
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campaign even your odds to provide
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Delhiites free love rides in the air
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together we started engaging people on
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Twitter by asking general questions
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around the odd-even ruling using a
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different theme every alternate day
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winners were selected in the basis of
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the creativity and all the pickup’s got
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scheduled between 8 a.m. to 8 p.m.
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continuously for the next few days
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wheels are hacked into real-time
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conversations and on the basis of their
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exact location the next nearest winner
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was chosen instantly people experienced
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our product up front I’m super geek for
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this assiduous technology I’m quite
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happy how controls load this is actually
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fun to drive warding even rule has
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really worked for me
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thanks dirty and that’s how we
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translated effective online brand
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engagement into an actual direct
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response marketing activity moreover the
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chatter on social media kept increasing
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consistently
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we witness the numbers speak to a
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whopping total of sixteen thousand eight
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hundred mentions on Twitter and the
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brand served more than 2.7 million
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impressions creating more than one lakh
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engagements in a span of just nine dates
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a campaign hashtag even your odds
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trended wise nationally and this was
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have one more time when life to Qatar
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her ticket came up from just around the
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corner and kept it going

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